Makeup history and fashion trends

22/04/2021 Aura


The era of national makeup is coming

With the advent of the business age, the fashion trend of makeup is changing along with the growth of consumer groups. More and more people are exposed to makeup, enjoy the use of cosmetics and tools, and adopt rules and techniques to conceal defects and show their beauty. So as to achieve the purpose of beauty.

Makeup shows the unique aesthetic taste and personality of consumers, and meets the needs of consumers and their vision of self-expression. How did the history of makeup evolve? What kind of social needs does national makeup reflect? Today, I will answer them one by one.

History of makeup:

Makeup history and fashion trends

Source: Link Business Column Make Up For Ever Make Up Academy 2020-04-13 15:56

With the advent of the business age, the fashion trend of makeup is changing along with the growth of consumer groups. More and more people are exposed to makeup, enjoy the use of cosmetics and tools, and adopt rules and techniques to conceal defects and show their beauty. So as to achieve the purpose of beauty.

Makeup shows the unique aesthetic taste and personality of consumers, and meets the needs of consumers and their vision of self-expression. How did the history of makeup evolve? What kind of social needs does national makeup reflect? Today, I will answer them one by one.

History of makeup:

Makeup has a history of at least 7,000 years and originated from the primitive society Witch Gu. During tribal sacrifice activities, people used mineral plants and even animal feces to paint various colors on their faces and bodies, praying for communication with the gods, in order to drive away evil spirits. (Ancient Egyptians used animal oils to paint their faces for skin care and insect repellent, patina painted eyeliner, clay curled hair, and painted facial makeup with paint during religious sacrifices) Ancient Egypt was one of the earliest examples of using eye shadows. In Egyptian culture, people passed Make-up to imitate the appearance of their gods to establish contact with the gods, this trend soon spread to Rome and Greece, where women also began to use eye shadow cream, and eventually eye shadow spread to India and Babylon.

At the same time, the Chinese royal family began to color their nails, using different colors to represent different classes. In the Tang Dynasty, Chinese cosmetics led the fashion at that time. Women used thick white powder on the face to achieve the effect of whitening the skin, and distinguished classes based on this. They painted their teeth black or gold, painted their eyebrows with daisies, and painted rouge. Apply the lips to the face to make the complexion ruddy, and use the flower tin to paste the last decoration on the face.

At this stage, people still use more natural and easily available materials, which are simply extracted and processed as cosmetics (plant juice, mineral powder, pearl powder, flour, and even animal feces). With the advancement of technology, people began to use chemical methods. , The raw materials are extracted and synthesized to produce richer texture and color, which also greatly promotes the process of the cosmetics industry. The outbreak of the First World War led to an increase in the employment rate of American women and an increase in their disposable income. In addition, women had more free loading rights, which led to a boom in cosmetics sales. In 1915, chemist TL Williams created Maybelline mascara inspired by Mable.

In the 1920s, with the rise of the film and television industry, more and more people began to imitate the makeup of movie stars, and the makeup industry was pushed to a climax again. (Max Factor invented the term “make-up” and promoted “social make-up” to the public). Many well-known makeup brands were born during this period: Revlon, Procter & Gamble, L’Oreal… Since black and white film was used at the time, in order to adapt to this high-contrast screen effect, actors used thick black eyeliner and eye shadow to enhance the exaggerated eye area. Silhouette, white face, dark and small lips and long slender eyebrows were the fashion of the time.

The post-make-up wind direction has been changing according to the makeup of popular movie stars, such as Marilyn Monroe’s high eyebrows flying open, earth-colored eyeshadow and sexy red lips, and the exaggerated false eyelashes drawn by Cui Ji knocking off his big eye makeup.

In the 1970s, with the rise of hippie punk and disco, makeup began to change more and more (punk: masked face with exaggerated dark eye makeup; punk: exaggerated blush with a lot of glitter).

In the 1980s, it developed again on the basis of the 70s, and the style became more changeable. With the development of the economy and the abundance of life, people began to pursue health more and more, sports rose, and makeup became more healthy and sunny (heavy blush is necessary).

Since the 1990s, society has been relatively stable, and people have increasingly pursued natural beauty, and makeup has changed accordingly, becoming more and more natural and light.

Up to now, makeup styles are extremely rich, and people will use their previous makeup styles as elements to create new fashions.

With the continuous development of the commodity society, makeup is no longer limited to the stage, but gradually enters the professional life. Through artificial modification, the ordinary appearance is glowing with otherworldly charm, giving people a beautiful enjoyment and reflecting the spiritual outlook of the new generation. . 

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