Exclusive Brand (PB)
Petrov, Bo Qianye, Ou Tili, Beloved, Ou Long, Lan Jia Si Ting
As the name suggests: refers to the brand that Sephora is the exclusive agent in China (no store counters). In addition to Petrov, which has a huge price difference, there are also quite a few word-of-mouth brands that have solid pricing.
Sephora’s sales accounted for approximately 35%-40%. It was precisely because of Sephora that I came into contact with brands such as Ou Tili and Boqian Ye that I liked very much later.